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| World-beating field marketing, merchandising,
sales, retail and tactical solutions backed by over 25 years of industry experience - welcome to service innovation group. |
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What is Merchandising?
A merchandising campaign is run by a field marketing agency with the goal of ensuring that a particular product or
brand is represented to the standard required by the client in a defined set of stores.
A typical merchandising campaign
will see a team of merchandising specalists trained on the product(s) being merchandised to a suitable level in order
to ensure the merchandising campaign is delivered to the standards demanded by the client.
There are 2 main types of merchandising:
- Long term mechandising - these merchandising campaigns are typically targeted at using the merchandising operation
to maintain standards and build upon past results to provide a consistent growth.
- Short term merchandising - also know as tactical merchandising, these merchandising campaigns usually support
a product launch, promotion or seasonal activity.
An example of a merchandising campaign can be found in the
Britvic case study.
Benefits of Merchandising
- Merchandising provides increased sales by increasing the visibility of the brand.
- Merchandising ensures that all stores meet promotional compliance guidelines.
- Merchandising provides confirmation that POS material has been placed correctly.
- Merchandising reduces the occurance of out of stock items.
- Merchandising ensures that the product receives the maximum possible sales space within the store.
Field marketing, merchandising, sales, tactical and retail, we are one of the most up-to-date providers of process oriented and
technology supported services in Europe.
Back to Field Marketing
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