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| World-beating field marketing, merchandising,
sales, retail and tactical solutions backed by over 25 years of industry experience - welcome to service innovation group. |
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What is Retail Field Marketing?
Retail field marketing refers to any field marketing campaign conducted in the retail environment, usually (though not
exclusivley) focused on requirements for specific products or brands.
A typical retail campaign differs from a marketing campaign in terms of its scope. Where a marketing
campaign is typically focused on improving brand presence a retail campaign will typically involve working
with the retail outlets themselves to ensure that they meet the requirements of the group with regards to
specific retail promotions, identies and operational guidelines.
An example of such a retail operation can be found in the
Tesco case study.
Benefits of Retail Field Marketing
- Retail Field Marketing provides increased sales by increasing the availability of the product(s)
- Retail Field Marketing suppliments existing store hours with an expert team.
- Retail Field Marketing provides increased product and promotional awareness in store
- Retail Field Marketing provides detailed reporting on any aspect of an operation the client wishes to see.
- Retail Field Marketing provides complete compliance audit including visual material.
Field marketing, merchandising, sales, tactical and retail, we are one of the most up-to-date providers of process oriented and
technology supported services in Europe.
Back to Field Marketing
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