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| World-beating field marketing, merchandising,
sales, retail and tactical solutions backed by over 25 years of industry experience - welcome to service innovation group. |
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What is Tactical Field Marketing?
Retail field marketing refers to any field marketing campaign conducted in the short term and can incorporate any aspect of field marketing.
A typical tactical campaign will tend to focus on merchandising and reporting components, simply because these are most suited to
short term activites. In some cases a group of tactical field marketing activities may be commissioned which run over the medium or
long term when considered as a whole but these would still be considered tactical work as they are individual, and usually standalone, activities.
An example of such a retail operation can be found in the
Britvic case study.
Benefits of Tactical Field Marketing
- Tactical Field Marketing allows extremely fast reactions to changing market conditions
- Tactical Field Marketing provides targeted resource at the point where it is most needed
- Tactical Field Marketing provides increased product and promotional awareness
- Tactical Field Marketing provides detailed reporting on any aspect of an operation the client wishes to see.
- Tactical Field Marketing provides complete compliance audit including visual material if required
Field marketing, merchandising, sales, tactical and retail, we are one of the most up-to-date providers of process oriented and
technology supported services in Europe.
Back to Field Marketing
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